Caravan Industry Again Under Fire for Dodgy Sales Tactics
The caravan industry is again under scrutiny for questionable sales practices, with consumer advocates and regulatory bodies raising alarms about misleading tactics and poor customer experiences.
In 2022, the consumer watchdog issued a warning saying it was putting the caravan industry "on notice for poor treatment of consumers" for misleading advertising and false warranty promises. Three years on, despite a growing trend into caravanning, the ACCC has instituted proceedings in the Federal Court against one of Australia’s largest caravan and recreational vehicle manufacturers for just that.
“When a product is depicted in advertisements in a particular setting, or claims are made about it, consumers have a right to expect that such images and words reflect the intended use of the product,” ACCC Deputy Chair Mick Keogh said.
The Consumer Sentiment Report published in March 2025 by The Caravan Industry Association reports close to 90% of those surveyed are planning to hit the road to explore their own backyard rather than heading overseas. This growing number of Aussies, challenged by cost-of-living pressures, is a positive sign for the industry; however, are suppliers pressuring consumers into rushed purchases, creating a false sense of urgency to secure sales?
Call For Stronger Consumer Protections For Caravan Buyers
Arguably, this tactic, often seen at caravan shows, exploits buyers’ fears of missing out on deals, leaving them with little time for basic due diligence. The ACCC has called for stronger consumer protections, including penalties for suppliers who fail to honour consumer guarantees and manufacturers who do not support retailers in providing remedies.
Amid these challenges and industry backlash, many Australian companies are striving to set a higher standard. JAWA Off Road Campers, an Australian-owned business based on the Sunshine Coast, has been recognised for its commitment to quality and customer service. Unlike many competitors, JAWA emphasises transparency and reliability, providing robust post-purchase support. Their caravans are built to Australian standards with a focus on durability for the country’s rugged terrain.
"If you have an issue with your off-road caravan or need servicing, you can come to us directly for help," JAWA states on their website, highlighting its customer-first approach.
Caravan Buyers to Remain Vigilant
Purchasing a caravan — new or used — is a significant investment, one that buyers should approach with caution. Unfortunately, not all caravan dealers operate with integrity or have your best interests at heart and spotting a dodgy dealer can be hard. Be wary of being pressured to put down a deposit and those too good to be true deals are often just that. Due diligence is critical to ensure that inaccurate statements about the key features of the caravan, including weight and tonnage, are spot on and, even more importantly, ensure that the caravan you have your heart set on is fit for purpose. Consumers are urged to stay vigilant to avoid falling victim to dodgy sales tactics.
The overall picture is positive for the growing industry; however, there's work to be done on the value perception front. For caravan and camping operators, this renewed enthusiasm offers significant opportunities, and those already in a solid position are well-placed to capitalise on this positive shift in consumer sentiment. Reputable dealers, like JAWA, provide clear documentation and prioritise customer satisfaction, offering a model for how the industry can rebuild trust.
